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© 2024 by 10 DAYS STUDIO LTD
© 2024 by 10 DAYS STUDIO LTD
BRIEF
Vinterior is an online marketplace for vintage furniture and homeware. Vinterior wanted to drive awareness and build fans through an emotionally connecting campaign.
STRATEGY
Dramatise the truth that how you furnish your home is a raw reflection of you, while light-heartedly teasing the less sustainable, more generic (Swedish-based) options on the market.
Big Idea: You’re Better Than Flat-Pack
How: OOH campaign, Social, Website, PR stunts
EFFECTIVENESS
+36% BRAND AWARENESS
+35% NEW USER WEB TRAFFIC
+69% BRAND SEARCHES
+140% GMV (LONDON)
NATIONWIDE COVERAGE
DAILY MAIL, PR WEEK, THE DRUM
AND MORE
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BRIEF
Vinterior is an online marketplace for vintage furniture and homeware. Vinterior wanted to drive awareness and drive a more compelling emotionally connecting campaign.
STRATEGY
Dramatise the truth that how you furnish your home is a raw reflection of you, while light-heartedly teasing the less sustainable, more generic (Swedish-based) options on the market.
Big Idea: You’re Better Than Flat-Pack
How: OOH campaign, Website
EFFECTIVENESS
+36% BRAND AWARENESS | +35% NEW USER WEB TRAFFIC | +69% BRAND SEARCHES |+140% GMV (LONDON)
COVERAGE FROM:
DAILY MAIL, PR WEEK, THE DRUM AND MORE
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