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BRIEF
Trinny London is one of the fastest growing make-up and skin-care brands in the world. But they needed to show that was not just another celebrity make-up brand, but that it was actually effective.
STRATEGY
No-makeup. We needed to show the transformation showing Trinny before make-up to not only show-off her laid bare honesty, but also the effectiveness of her products.
Idea: Wake Up Your Face
How: TVC, Social
EFFECTIVENESS
BEST PERFORMING TVC IN MAKEUP CATEGORY IN UK & AUS TO DATE
BRIEF
Trinny London is one of the fastest growing make-up and skin-care brands in the world. But they needed to show that was not just another celebrity make-up brand, but that it was actually effective.
STRATEGY
No-makeup. We needed to show the transformation showing Trinny before make-up to not only show-off her laid bare honesty, but also the effectiveness of her products.
Idea: Wake up your face
How: TVC, Social
EFFECTIVENESS
BEST PERFORMING TVC IN MAKEUP CATEGORY IN UK & AUS TO DATE
